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About us

THE LOYALTY POST is the first and one of Asia’s leading publication aimed to capture the customer loyalty, customer experience, CRM and analytics space. Readership of this magazine is spread across sectors like Banking, Retail, Insurance, Auto, FMCG, Services, Consultancy & IT Sectors. Through in depth conversations with senior professionals from India & Asia we work to capture their expertise to make sure that the customer loyalty industry understands the significance of consumer insights. "The Loyalty Post" magazine will keep you abreast of trends, strategies and metrics from around the globe that will boost customer loyalty in India.

THE LOYALTY POST is one of Asia's leading Bi - Monthly publication for loyalty & analytics practioners and the only magazine of its kind to be published in India. Our subscriber base / mailer base is around 4000 print hard copies & close to 12000 digital downloads across Asia.

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LATEST FEATURES

  • The Persistent Paradox: To Build Brand Loyalty - Or Tender Loyalty

    14/12/2045 Read More...

    Whether you are a retailer that issues a store credit card - or a petrol company encouraging mobile payments for purchases - you know that balancing the priority of a brand-wide, customer - focused loyalty initiative with incentives to encourage payment adoption is becoming a bigger challenge in India. With India's burgeoning mobile wallet options like MobiKwik, PayTM, Oxigen, M-Pesa and others, this may seem like a new looming debate.

LATEST FEATURES

  • Why It's Time For customer Service To Go Omnichannel

    14/12/2045 Read More...

    It's well recognised that consumers are increasingly choosing to use many different communication channels when transacting with customers. A survey at the end of 2013 for CRM software specialists Zendesk of 7,000 consumers in 7 countries showed that 67% of online shoppers had made purchases that involved multiple channels in the previous six months.

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