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About us

THE LOYALTY POST is the first and one of Asia’s leading publication aimed to capture the customer loyalty, customer experience, CRM and analytics space. Readership of this magazine is spread across sectors like Banking, Retail, Insurance, Auto, FMCG, Services, Consultancy & IT Sectors. Through in depth conversations with senior professionals from India & Asia we work to capture their expertise to make sure that the customer loyalty industry understands the significance of consumer insights. "The Loyalty Post" magazine will keep you abreast of trends, strategies and metrics from around the globe that will boost customer loyalty in India.

THE LOYALTY POST is one of Asia's leading Bi - Monthly publication for loyalty & analytics practioners and the only magazine of its kind to be published in India. Our subscriber base / mailer base is around 4000 print hard copies & close to 12000 digital downloads across Asia.

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LATEST FEATURES

  • Where is the intersection of Blockchain Technology and Customer Loyalty?

    Barely a day goes by without mention of how Blockchain technology is going to revolutionize customer loyalty marketing. I read the promises of several new loyalty technology providers based on Blockchain and listen to podcasts from "experts" who frame their perspective with a sense of urgency to not just understand Blockchain, but to hurry up and adopt it.

LATEST FEATURES

  • The rise of PayPal and what the loyalty industry can learn

    Think online shopping and payments, and you most probably think of the stereotypical image of credit card details being entered onto a checkout page. However, in a surprisingly large number of markets, this isn’t the case. Whilst credit and debit cards are prolific in many regions, there are just as many others where they are not. Within the world of ecommerce, paying online without directly using your payment card is known as using an alternative payment method, or APM.

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